La European Business History Conference si è tenuta nel settembre 2005 a Francoforte sul Meno: tema della
conference erano le
Corporate Images – Images of the Corporation, come si legge nel
sito dedicato a quel convegno dalla Gesellschaft für Unternehmensgeschichte (
GUG):
“Under this heading we will approach its main facets: public relations of enterprises, marketing, advertising and corporate culture. The internal communication processes of companies also might be studied: How do enterprises communicate with their employees and how do the employees talk about their enterprise? Another aspect of the images of corporations are the pictures that business historians themselves draw of certain enterprises or sectors. And last but not least those images are important which represent enterprises in the public: colours of products, design styles and, of course, their central residences, like the building of the IG-Farbenindustrie in Frankfurt” – dalla pagina del programma si possono scaricare i pdf di quasi tutti gli interventi, molti di grande interesse.
(Grazie a Carlo Vinti per l’indiretta segnalazione)
Etichette: corporate image