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the world geo-graphic atlas 1953



Information Ecology: Bayer’s Book of Maps by Nate Burgos
One of the purposes of information design is to realize a vivid experience of content. Within the Atlas’ three hundred sixty-eight pages reside ‘one hundred twenty full-page maps of the world supported by one thousand two hundred diagrams, graphs, charts, symbols about the planet earth.’ The World Geo-Graphic Atlas is a demonstration of this challenge. Edited and designed by Austrian graphic designer Herbert Bayer between 1949 and 1952, and endorsed by industrial pioneer Walter Paepcke’s Container Corporation of America (Chicago), the World Geo-Graphic Atlas was released in 1953. Its debut came decades before the impact of desktop publishing on the design process and before the entry of the term information design into the evolving lexicon of visual communications”.